Privacy policy


Last Updated: October 21, 2025

 

1. Introduction
Welcome to Liftcel. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and make purchases from our online store.

By using our Services, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access or use our Services.

2. Information We Collect

2.1 Personal Information You Provide
We collect personal information that you voluntarily provide to us when you:

  • Create an account

  • Make a purchase

  • Subscribe to our newsletter

  • Contact customer service

  • Participate in surveys or promotions

This information may include:

  • Full name

  • Email address

  • Mailing address and shipping address

  • Billing address

  • Phone number

  • Payment information (processed securely through PayPal)

  • Order history and purchase details

  • Communication preferences

2.2 Automatically Collected Information
When you visit our website, we automatically collect certain information about your device and browsing activities, including:

  • IP address

  • Browser type and version

  • Operating system

  • Device identifiers

  • Referring/exit pages

  • Date and time stamps

  • Clickstream data

  • Pages viewed and links clicked

  • Time spent on pages

  • Search queries on our website

2.3 Cookies and Tracking Technologies
We use cookies, web beacons, and similar tracking technologies to collect information and improve your experience. Cookies are small data files stored on your device. We use the following types of cookies:

  • Essential Cookies: Required for website functionality, including shopping cart and checkout processes

  • Performance Cookies: Help us understand how visitors use our website

  • Functionality Cookies: Remember your preferences and settings

  • Marketing Cookies: Track your activity to deliver relevant advertisements

You can control cookie settings through your browser, but disabling cookies may limit your ability to use certain features of our website.

2.4 Information from Third Parties
We may receive information about you from third parties, including:

  • Payment processors (PayPal)

  • Shipping carriers

  • Marketing and analytics providers

  • Fraud prevention services

3. How We Use Your Information
We use the information we collect for the following purposes:

3.1 Order Processing and Fulfillment

  • Processing and completing your purchases

  • Managing orders and deliveries

  • Sending order confirmations and shipping notifications

  • Processing payments through PayPal

  • Managing returns and refunds

  • Providing customer support

3.2 Account Management

  • Creating and maintaining your account

  • Authenticating your identity

  • Managing your preferences and settings

  • Providing personalized experiences

3.3 Communication

  • Responding to your inquiries and requests

  • Sending transactional emails and notifications

  • Providing customer service and support

  • Sending marketing communications (with your consent)

  • Notifying you about changes to our policies or services

3.4 Marketing and Promotions

  • Sending promotional offers and newsletters

  • Displaying targeted advertisements

  • Conducting surveys and market research

  • Running contests and promotions

  • Analyzing customer preferences and behavior

3.5 Website Improvement

  • Analyzing website usage and performance

  • Improving website functionality and user experience

  • Developing new features and services

  • Troubleshooting technical issues

3.6 Security and Fraud Prevention

  • Detecting and preventing fraudulent transactions

  • Protecting against unauthorized access

  • Ensuring compliance with legal obligations

  • Enforcing our Terms of Service

3.7 Legal Compliance

  • Complying with applicable laws and regulations

  • Responding to legal requests and court orders

  • Protecting our rights and property

  • Resolving disputes

4. How We Share Your Information
We do not sell, rent, or trade your personal information to third parties. However, we may share your information in the following circumstances:

4.1 Service Providers
We share information with third-party service providers who perform services on our behalf, including:

  • Payment processing (PayPal)

  • Shipping and delivery services

  • Email service providers

  • Website hosting and maintenance

  • Analytics providers

  • Marketing and advertising partners

  • Customer service platforms

These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

4.2 Business Transfers
If Liftcel is involved in a merger, acquisition, sale of assets, bankruptcy, or other business transaction, your information may be transferred as part of that transaction. You will be notified via email or prominent notice on our website of any change in ownership or use of your personal information.

4.3 Legal Requirements
We may disclose your information if required to do so by law or in response to:

  • Court orders or subpoenas

  • Legal processes or government requests

  • Protection of our rights, property, or safety

  • Protection of the rights, property, or safety of others

  • Investigation of fraud or security issues

  • Enforcement of our Terms of Service

4.4 With Your Consent
We may share your information with third parties when you give us explicit consent to do so.

4.5 Aggregate and De-Identified Information
We may share aggregate, anonymized, or de-identified information that cannot reasonably be used to identify you for marketing, research, or other purposes.

5. Data Security
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of sensitive data (SSL/TLS)

  • Secure payment processing through PayPal

  • Regular security assessments and updates

  • Access controls and authentication

  • Employee training on data protection

  • Secure data storage and transmission

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security. You are responsible for maintaining the confidentiality of your account credentials.

6. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Retention periods vary depending on the type of information and purpose:

  • Account Information: Retained while your account is active and for a reasonable period thereafter

  • Order Information: Retained for at least 7 years for accounting and legal compliance purposes

  • Marketing Information: Retained until you unsubscribe or request deletion

  • Website Usage Data: Retained for up to 2 years for analytics purposes

When we no longer need your information, we will securely delete or anonymize it.

7. Your Privacy Rights
Depending on your location, you may have the following rights regarding your personal information:

7.1 Access and Portability
You have the right to request access to the personal information we hold about you and receive a copy of that information in a structured, commonly used format.

7.2 Correction
You have the right to request correction of any inaccurate or incomplete personal information we hold about you.

7.3 Deletion
You have the right to request deletion of your personal information, subject to certain legal exceptions (such as order records required for accounting purposes).

7.4 Objection and Restriction
You have the right to object to or restrict certain types of processing of your personal information, including marketing communications.

7.5 Withdrawal of Consent
Where we rely on your consent to process your information, you have the right to withdraw that consent at any time.

7.6 Exercising Your Rights
To exercise any of these rights, please contact us at liftcel@outlook.com. We will respond to your request within 30 days. You may need to verify your identity before we can process your request.

8. Marketing Communications

8.1 Opt-In
By creating an account or making a purchase, you consent to receive marketing communications from us, including promotional emails, newsletters, and special offers.

8.2 Opt-Out
You may opt out of receiving marketing communications at any time by:

  • Clicking the "unsubscribe" link in any marketing email

  • Updating your email preferences in your account settings

  • Contacting us at liftcel@outlook.com

Please note that even if you opt out of marketing communications, you will still receive transactional emails related to your orders and account.

9. Third-Party Links and Services

9.1 PayPal
We use PayPal for payment processing. When you make a purchase, PayPal collects and processes your payment information according to their own privacy policy. We do not store your complete credit card information on our servers.

9.2 Social Media
Our website may include social media features and widgets. These features may collect information about your IP address, pages visited, and may set cookies. Your interactions with these features are governed by the privacy policies of the companies providing them.

10. Children's Privacy
Our Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information promptly. If you believe we have collected information from a child under 18, please contact us at liftcel@outlook.com.

11. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws than your country. By using our Services, you consent to the transfer of your information to these countries.

We take appropriate measures to ensure that your personal information remains protected in accordance with this Privacy Policy, including implementing standard contractual clauses or other approved safeguards.

12. California Privacy Rights
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

12.1 Right to Know
You have the right to request disclosure of the personal information we collect, use, disclose, and sell (if applicable).

12.2 Right to Delete
You have the right to request deletion of your personal information, subject to certain exceptions.

12.3 Right to Opt-Out of Sale
We do not sell your personal information to third parties.

12.4 Right to Non-Discrimination
You have the right not to receive discriminatory treatment for exercising your privacy rights.

To exercise these rights, contact us at liftcel@outlook.com.

13. European Privacy Rights (GDPR)
If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR):

13.1 Legal Basis for Processing
We process your personal information based on:

  • Contractual necessity (to fulfill your orders)

  • Legitimate interests (to improve our services and prevent fraud)

  • Your consent (for marketing communications)

  • Legal obligations (to comply with applicable laws)

13.2 Your Rights
In addition to the rights listed in Section 7, you have the right to lodge a complaint with your local data protection authority.

13.3 Data Controller
Liftcel is the data controller responsible for your personal information.

14. Do Not Track Signals
Some web browsers have a "Do Not Track" feature that signals to websites that you do not want your online activities tracked. Our website does not currently respond to Do Not Track signals. You can control tracking through your browser settings and by opting out of cookies.

15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:

  • Posting the updated Privacy Policy on our website with a new "Last Updated" date

  • Sending an email notification to the address associated with your account

  • Displaying a prominent notice on our website

Your continued use of our Services after the effective date of the updated Privacy Policy constitutes your acceptance of the changes. We encourage you to review this Privacy Policy periodically.

16. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:
Email: liftcel@outlook.com
We will respond to your inquiry within 5 business days.

17. Data Breach Notification
In the event of a data breach that affects your personal information, we will notify you and any applicable regulatory authorities in accordance with applicable laws. Notification will be provided without undue delay and will include:

  • The nature of the breach

  • The types of information affected

  • The steps we are taking to address the breach

  • Recommendations for protecting your information

18. Consent
By using our Services, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, disclosure, and processing of your personal information as described herein.

Copyright © 2025 Liftcel. All rights reserved.